How Maxwell City Central Realtors Create a Higher Price for Their Sellers
August 2, 2010 by Community Admin · Leave a Comment
1. Creating Demand:
Demand is in the eye of the beholder. It varies from person to person. The demand for a particular piece of real estate changes as the wants of each individual change. We position your home to the highest demand markets.
2. Expressing Utility:
In order for real estate to have value, it must have usefulness or utility. Usefulness creates a desire for possession and has the power to give satisfaction. Will the typical buyer in the marketplace have their needs met by purchasing your home? We know how to show the utility of your home to the marketplace.
3. Perceived Scarcity:
In order for real estate to be of value, it must be relatively scarce. If too many houses like yours are for sale, it will negatively impact the value of your home. If the buyers perceive scarcity from our direct mail, telemarketing, and web promotions – they will have a stronger desire. Ask about our pre-listing consultation and how it builds scarcity.
4. Increasing Purchasing Power:
Purchasing power is created by desire. Can the buyer who desires the property afford the property? The more people who can afford the property the better. With our creative financing plans, we can help more people with their desire to buy your property.
5. Placing It High on the Hierarchy of Needs:
Maslow said that the higher you go on the needs pyramid, the more self-actualization is realized. Our marketing does not offer square footage, bedrooms, and baths, but a solution to someone’s search for core values.
